Boutique digital communications consulting services for faith-based organizations, nonprofits + small businesses.
Brand + Website Refresh
Your branding + website are the front door to your organization—and should be refreshed every 3-5 years. Our team can guide you through the entire process, all the way through a thoughtfully-timed launch plan + rollout.
Communications Strategy + Planning
Effective marketing + communications begins with strategic planning—both when building a plan from scratch + refining an existing one with latest insights + best practices.
Organic Search Strategy
Whether for branded (e.g., “hoka running shoes”) + non-branded (e.g., “long distance running shoes”) terms or your Google Business Profile, organic search performance should be a cornerstone in any digital marketing strategy.
Email Design + Strategy
E-communications trends + best practices are ever-evolving. I can bring fresh perspective to manage + optimize your communications apparatus to be more streamlined, digestible + customized to various audiences.
Digital Content Strategy
The digital communications journey is critical piece of a consumer’s end-to-end experience with and impression of your brand. I’ll work to optimize your website content with users in mind + maximize content assets with the “Rule of 7”.
“The soil is still alive beneath your feet, and there is still room to witness the growth of beautiful things.”
— Morgan Harper Nichols
Stewarding the creative process
The ever-crucial first step in any digital or creative project is to sit down with you, understanding communications goals, priorities, pain points and insights informed by analytics. From there we’ll create a strategy, plan and tactics to kick off the creative process. While I wear the hat of digital communications and user experience strategist, I can also bring third-party designers and developers to the table for projects requiring more complex technical development. We’ll work together to find the best mix as we bring the creative process to life.
A bit about me
With specialized experience in digital communications and strategy, and training in agile methodology, I have spent more than ten years serving established brands in both agency and corporate settings. I began my career as a brand strategist supporting Delta Air Lines’ corporate travel initiatives through advertising, brand and product positioning, digital communications and web strategy—ultimately leading the client to be named the No.1 airline in corporate travel by Business Travel News. As I shifted into the nonprofit space, I led numerous digital content strategy, search engine optimization (SEO), e-communications and brand positioning efforts for Children’s Healthcare of Atlanta and its subsidiaries, in addition to several website projects. I have also led organic search strategy, integrated communications campaigns, website redesigns and brand repositioning efforts for clients like Philly House, Camp Evergreen, Evangelical Covenant Church, World Challenge and Partners.
An Atlanta native, I hold a dual degree from the University of Georgia Honors Program. Most importantly, I’m a new mom to two littles who light up my life.
A favorite showcase
It was an honor to steward the rebranding and digital refresh of this historic homeless shelter.
Digital musings
Read some of my latest thinking on all things digital—and why it’s a critical focus area for nonprofits.
Let's work together.
Let's work together.
Please fill out the form and say hello. I’ll follow up shortly to schedule a call to learn more about the heartbeat of your brand and how I can best serve you.